Start a brand

How it works

22 people work here.None of them are people.

How it works: 22 AI agents do the daily work, and a person signs it off. After every deploy, sixteen checks run against the live site.

The agents are AI, drawn by us. A person signs off what they make.

  1. Podcasts, givethemic.com

    • CutterEditing

      Edits the whole episode: intro and outro, voices aligned, bad bits cut, one even level.

    • ReelClips

      Finds the moments worth sharing and cuts vertical and horizontal clips with captions.

    • KitMedia kit

      Gives every guest their own clips, ready-made posts and the episode link.

    • PageWebsite

      Builds every episode page with transcript, chapters and takeaways, plus a blog article.

    • PulseGrowth

      Posts the episode and every clip on your channels, spread over the week.

    • CoachCoaching

      Preps you for every guest and debriefs you after.

    • BookerGuests

      Finds the right guests, invites them and briefs them.

  2. Hotels, guestjourney.ai

    • GigiGoogle profile

      Keeps the hotel's Google profile fresh and correct.

    • MarcoReviews

      Answers every Google review in the guest's language.

    • WesWebsite

      Keeps the website right, changed with one message.

    • SamGuest chat

      Talks to guests day and night. Every Book button goes to your own booking page.

  3. Expert content, unmuter.ai

    • TheoSEO

      Title, URL, meta, headings, internal links, schema.

    • LenaWriter

      Writes the blog in the expert's words, quoted literally.

    • NoorResearcher

      Finds the questions buyers ask on Google and in AI chats.

    • IvyGEO

      Answer up front, names and numbers in full.

    • JonasEditor

      A clip per quote, the transcript, every quote checked against the recording.

    • MaxInterviewer

      Asks the question on WhatsApp, and one follow-up.

  4. Websites, xwise.nl

    • SamWhatsApp

      Takes your change, also as a voice note, photo or screenshot.

    • FleurBuilder

      Builds your site and every new page, in your style.

    • KoenChecks

      Runs 16 checks on your live site after every change.

    • RubenFindability

      Makes sure Google and ChatGPT can read your site properly.

    • BasWatch

      Checks every morning whether your site is reachable, fast and safe.

Sixteen things went wrong.Nobody saw any of them.

Each one happened on a live site, while the code looked fine. Each one is now a check that runs against the live site after every deploy. If it finds something, the deploy fails.

An example run, not a real deploy.

Sixteen checks after every deploy.

  1. url-noiseA stray word in the address that crashes the homepage. ?preview=1 → 500caught
  2. slashOne page living on two addresses. /news /news/caught
  3. csp-hashesA script the browser quietly blocks, so the form stands still.caught
  4. redirectsA redirect to a page that no longer exists. /old → /older → 404caught
  5. cacheA cache that keeps a page in your browser for a year. max-age=31536000caught
  6. staleAn old logo still live after the new one shipped.caught
  7. overflowA page that slides sideways on a phone.caught
  8. squashed-imagesA logo squashed flat on one phone size.caught
  9. cookie-bannerA cookie banner that flashes past on every page.caught
  10. videoA video Google cannot find, behind a 100 by 56 blur.caught
  11. prompt-leftoversLeftover prompt text on a page. caught
  12. block-in-pAn 18 pixel avatar that turns into a 300 pixel block.caught
  13. dead-linksA link that goes nowhere.caught
  14. dead-buttonsA button that does nothing.caught
  15. island-loadA 490 KB page, and 407 KB of it is data nobody sees.caught
  16. portalA client preview that stayed empty for three weeks.caught
deploy

If a check finds something, the deploy fails.

Bas, at Xwise, looks after that.

From

Bas, at Xwise

Sent

08:00

Subject

A report on every site.Every morning at 8.

  • Is it reachable?
  • Is it fast?
  • Do the pages that matter still answer?

A check that could not run says not measured, never fine.